Program Overview
This Mini MBA in Marketing and Branding equips professionals with the knowledge and skills required to develop successful marketing strategies and build strong brands. You will gain practical insights into strategic management, marketing tactics, brand communication, and digital marketing strategies to drive business growth.
Program Objectives
- To provide a comprehensive understanding of strategic marketing and branding.
- To develop the ability to create and execute marketing and branding strategies.
- To enhance leadership capabilities in marketing teams.
- To master digital marketing and social media strategies.
Learning Outcomes
Upon completion of this program, participants will:
- Be equipped with strategic and tactical marketing management skills.
- Gain expertise in brand communication and brand management.
- Understand digital marketing platforms and how to leverage them effectively.
- Lead marketing teams and projects with a focus on high performance and results.
Who Should Attend?
- Marketing professionals looking to advance their careers.
- Entrepreneurs and business owners seeking to build or enhance their brands.
- Managers responsible for leading marketing and communication teams.
General Benefits of the Program
- Develop a deep understanding of marketing principles and branding.
- Gain practical skills in digital marketing and social media strategies.
- Enhance leadership and managerial abilities.
- Build an effective brand strategy for real-world business applications.
Program Duration
- 8 Weeks (Typically held over weekends or in modular sessions for flexibility).
- Blended learning format: A combination of online learning and in-person sessions to accommodate busy professionals.
Program Fee
Tanzania Shillings (TZS) 1,500,000.00 (inclusive of all materials, certification, and access to online learning platforms).
Program Modules
Module 1: Strategic Management and Business Planning
Module 2: Leadership and Organizational Behavior
Module 3: Marketing Management
Module 4: Brand Management & Communication
Module 5: Digital Marketing & Social Media Strategies
Module 6: Sales Management
Module 7: Leadership & Managing Marketing Teams
Upon successful completion of the program, participants will receive a Mini MBA in Marketing and Branding certification.