Program Overview:
The Executive Mini MBA Program is designed to provide professionals and business leaders with advanced knowledge and skills in strategic management, leadership, marketing, finance, operations, and corporate social responsibility. The program is tailored to address the complex business challenges faced in today’s dynamic global market. It is ideal for executives who wish to sharpen their strategic thinking and leadership skills, enhance their financial and operational capabilities, and adopt responsible business practices.
Program Objectives:
- To equip participants with the skills necessary for effective business strategy formulation and implementation.
- To enhance leadership abilities and foster high-performing teams.
- To deepen understanding of marketing strategies, consumer behavior, and sales management.
- To strengthen financial management skills, including budgeting, forecasting, and financial planning.
- To provide insights into operations and supply chain management and how to leverage technology for business optimization.
- To promote ethical decision-making and corporate social responsibility in business operations.
Learning Outcomes:
Upon successful completion of the Executive Mini MBA Program, participants will:
- Understand key business strategies, competitive positioning, and market dynamics.
- Be able to identify and apply different leadership styles to build effective and motivated teams.
- Master marketing strategies, digital marketing, and customer relationship management.
- Gain the ability to interpret financial statements, manage budgets, and control costs effectively.
- Learn the fundamentals of operations management and supply chain optimization.
- Develop the capacity to make ethical business decisions and implement sustainable business practices.
Who Should Attend?
- Senior managers, directors, and executives looking to enhance their leadership and business management skills.
- Professionals aspiring to move into senior management or leadership positions.
- Business owners and entrepreneurs seeking to improve their management and operational capabilities.
- Individuals seeking to expand their knowledge of business concepts and practices without committing to a full-time MBA program.
- Managers from various industries who want to gain a comprehensive understanding of business management.
Program Duration
- 6-8 weeks (Typically held over weekends or in modular sessions for flexibility).
- Blended learning format: A combination of online learning and in-person sessions to accommodate busy professionals.
Program Fee
The fee for the Executive Mini MBA Program is Tanzania Shillings (TZS) 1,500,000.00 (inclusive of all materials, certification, and access to online learning platforms).
Program Modules
Module 1: Strategic Management
Business strategy formulation and implementation.
Competitive advantage and strategic positioning.
Analysis of market trends and industry dynamics.
Module 2: Organizational Leadership and Team Management
- Leadership styles and their impact on team performance.
- Building High-Performing Teams
- Motivating and Engaging Employees
- Organizational culture and behavior.
Conflict management, negotiation, and decision-making
Module 3: Marketing and Sales Management
- Marketing Fundamentals
- Consumer behavior and market segmentation.
- Marketing strategies
- Sales Management
- Branding and Customer Relationship Management
- Digital marketing
Module 4: Financial Management and Budgeting
- Financial analysis and interpretation of key financial statements.
- Budgeting, forecasting, and financial planning.
- Risk management and cost management and control strategies.
Module 5: Business Ethics and Corporate Social Responsibility (CSR)
- Ethical Decision Making in Business
- Corporate Social Responsibility (CSR)
- Sustainable Business Practices
Upon successful completion of the program, participants will receive an Executive Mini MBA Certification from Tanzania Professional Marketers Institute( TPMI) . This certification will serve as a recognition of their enhanced business and leadership skills, enabling them to pursue greater responsibilities and opportunities in their careers.